Approximately 76% of people expect to receive a welcome email immediately after subscribing, so you’ll want to have those autoresponders ready to go. Welcome emails are valuable long-term, helping to promote 33% higher engagement over a longer period of time. You can read more about how to write incredible welcome campaigns here. CONSIDERATION During the consideration stage, users are deciding whether or not they want to purchase from you.
When it comes to email campaigns, focusing whatsapp database on both education and lead nurturing is a good way to go. email data consumer behavior Email marketing with a lead generation focus is effective. We know that targeting users through email with relevant content yields 72% higher conversion rates, and that 80% of marketers using automation for this purpose generate more leads, and 77% convert more of those leads. Automation and audience segmentation will be key here, allowing you to stay relevant in your audience’s mind and hitting them with the right content at the right time. CONVERSION During the conversion part of the digital sales funnel, customers are ready to convert, and they actually proceed to purchase. You want to ensure that “actually proceed to purchase” part happens, and you can do that by running both promotional campaigns and abandoned cart series.
While your standard promotional campaign does work (especially since 8% of abandoned carts actually occur because the customer can’t find a coupon code), there’s plenty of data demonstrating that designated abandoned cart series are particularly powerful. One study found, for example, that every abandoned cart email that was sent generated $8.21 in additional revenue. The same study found that the average order value of recovered carts is an incredible 14.2% higher than standard purchases. Another found that cart or browse abandonment emails should be spent quickly; those sent within an hour yielded a 20.3% conversion rate, and sending a second email 24 hours later resulted in an additional 17.7% conversion rate.