This soft conversion will achieve a campaign much faster than a 'hard conversion', giving the algorithm more data. Another tip is to set up campaigns specific to a particular device. The majority of impressions are realized by mobile users. But in my opinion the impact of a mobile screen cannot be compared with a desktop or TV screen. I therefore regularly split these campaigns and offer a higher CPM for desktop and even higher for TV. The last tip I want to give you is setting frequency limits. Allows you to set a maximum number of impressions and views for the same user. This can be set per day, per week or per month. I myself use the standard 10 views per day and sharpen it if necessary. Advertising Set YouTube Frequency Limits Other options Finally, I would like to take you through a number of cool possibilities within advertising on YouTube. Fire Lift Study The first is the use of a Brand Lift study. A Brand Lift job function email list study works like this: you start a standard YouTube campaign as always, but now you add a brand impact measurement. Adding this will give YouTube users a survey question before they see a video. This happens to people who have seen your ad as well as to people who have never seen it. Small catch. Google only offers this with a YouTube ad spend of € 20,000 per month. Advertising YouTube Brand Lift study Ad sequencing Ad sequencing is already slightly more accessible, there are no hard ad spend requirements attached to it. By means of ad sequencing you can show videos to a user in a certain order. So if the person has first seen video A, then he will see video B and finally video C. Ideal for storytelling! YouTube Masthead The stunner among the stunners is without a doubt the YouTube Masthead.